MY BAKING JOURNEY

UNVELING THE REALITIES OF BAKING STARS

Across the Globe

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“As a first time podcaster we didn’t really know what was involved and went into it blindly!”

-Haf Saba, Co-Founder of OLBAA-

In 2019, Rachel and Haf founded OLBAA. Inspired by Rachel’s passion for baking and her experience at Apple, they identified a gap in the cake packaging market and decided to create their own solutions.

Knowing our work and experience with other podcasts, OLBAA reached out to us for the perfect recipe to launch their new podcast. Here’s our baking journey.

THE CHALLENGE

Rachel and Haf entered the podcasting world with little knowledge and experience. They sought to create a well-produced and high-quality podcast that could serve as a platform for bakers worldwide to share their behind-the-scenes experiences, challenges, and triumphs.

GOALS:

Build a community for bakers to express the realities of their industry.
Educate bakers on the non-cake aspects of running a successful baking business.

HEAT THAT OVEN UP!

OUR SOLUTION

To help OLBAA achieve their goals, we provided a comprehensive suite of services, guiding them through every step of the podcast creation process:

Industry Education: We helped Rachel and Haf understand the podcasting landscape, providing insights into what it takes to launch and maintain a successful podcast.
Creative Services: We designed custom cover art for the podcast and created engaging animations for use in social media and other platforms.
Technical Support: From setting up hosting, publishing, and distribution to offering tech support for high-quality audio and video recording, we ensured that all technical aspects were covered.
Post-Production: We handled all audio and video post-production tasks, ensuring a polished, professional final product.
Performance Analytics: We provided performance statistics and analytics, helping OLBAA understand how their podcast was being received to refine their marketing and communication strategies.

RESULTS

The comprehensive support and services provided led to significant successes for OLBAA and their podcast:

Community Building: My Baking Journey became a unique platform where bakers from around the world could share the realities of the baking industry. The podcast provided an honest look behind the scenes, resonating deeply with thousands of listeners and viewers.
Industry Recognition: Over the course of four successful seasons, My Baking Journey featured over 35 widely recognized bakers from around the world, establishing itself as a respected voice in the industry.
Positive Feedback: OLBAA received exceptional feedback on the quality of their podcast. Rachel and Haf particularly appreciated the professional production and the visual illustrations that enhanced their social media presence.

“These guys have everything you need from start to finish to help you get the most out of your podcast.”