SMART BETTING CLUB
FROM ZERO TO ALL-IN
With a Winning Podcast
Never having recorded anything professionally for publication, it was the challenge of starting totally from scratch! We wanted to build up the brand, connect with big names in the betting space and help generate orders for the service.
-Peter Ling, Founder of SBC-
The Smart Betting Club is an independent, unbiased reviewer of tipster services, betting systems, and strategies. They are proud to represent the interests of bettors, offering valuable and unique tools.
Back in 2020 they felt the need to create a podcast, but had no idea how to do it. We connected. Here’s how our master bet came down.
THE CHALLENGE
Peter approached us with a clear vision: to build a podcast that explored the human side of sports betting. He wanted to connect with both bettors and influencers, offering insightful discussions on the triumphs, struggles, and behind-the-scenes aspects of the betting world. We worked closely with Peter to design and structure the show to target his desired audience and convey the brand’s authentic voice.
LET’S DO THIS!
OUR SOLUTION
We partnered with the Smart Betting Club from day one, providing comprehensive support throughout the podcasting journey. Here’s how we helped:
- Setup: Guided them through every technical detail, from the equipment needed to recording software, to ensure professional-quality production.
- Launch: Assisted in building a podcast from the ground up, including crafting engaging intros, outros, and teasers to create buzz before the release of Episode 1.
- Audio Solutions: Provided advanced audio editing to ensure clean and professional sound quality.
- Publishing & Distribution: Managed hosting and validation of the podcast, distributing it to 15+ podcast listening platforms, including Apple Podcasts and Spotify.
- Strategy: Offered ongoing marketing and tech advice, helping the SBC make critical decisions to level up their show.
- Analytics: Explained podcasting statistics and provided performance data to help steer future strategy.
RESULTS
- 142,000+ downloads
- 82 published episodes
- 1,900 downloads per episode on average
- Landed a major sponsor for the podcast
- Significant brand awareness within the betting community
- Increased presence on YouTube, where the podcast is also published
Most importantly, the podcast has allowed Smart Betting Club to forge relationships with key influencers in the industry, amplifying their authority and expanding their reach.
“Reliable, regular, professional, excellent audio editing, communication is superb. All round professional service”
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